What is a brand
The dictionary defines it as “a kind or variety of something distinguished by some distinctive characteristic.” Put more simply a brand is everything that someone sees, hears, smells, touches, etc…
A brand is much more than a well-defined logo. Good branding increases its value and helps to find motivation and Direction. It represents people’s perception of the brand it represents, its advertising and Logo. All of this must work together in a cohesive manner in order to ensure a brands health and longevity.
You may be able to think of a strong brand but perhaps the customer service was not on par and caused the brand to fail. This stresses the importance of all elements of a brand.
Brand creates recognition
A strong brand is instantly recognizable. You don’t need to be told that the golden arches represent McDonald’s because this is an instantly recognizable brand. Likewise, there is no confusion between the brands of McDonald’s and Burger King even though they offer comparable services.
Branding creates trust
A strong professional brand creates credibility and is easier for people to trust. You would be less likely to believe in a brand that looks as though an amateur created it. This is human nature.
Branding create advertising
A good brand helps define the advertising market, likewise, demographics help to define the brand. If your advertising focuses is too narrow, you lose the ability to expand into new markets. In addition, to brad, a focus and you will fail to create a memorable impression in the minds of your audience.
Branding builds value
The value of a brand goes well beyond the physical assets it holds. A strong brand helps to pave the road for the future of the business.
Branding help inspire
People invested in the brand need to have a clear direction and when they understand your mission, they are likely to feel pride in your brand and what it represents.
Branding creates followers
Good branding will help create followers. Remember how a good brand creates recognition? If you have a brand you like but can’t remember what the brand is, you’re unable to share your experience with others. The most important and easiest way to grow your brand is word of mouth. Likewise, word of mouth can easily destroy a brand. Typically when someone has a positive impression of your brand they will share with a couple of their closest friends; however, a negative impression and they are likely to share with 10 or more people.
The most successful brands will be the ones that established themselves as leaders of their respective markets and will take all aspects of the brand seriously to build the strongest brand possible.